Wespath is a leader in responsible investing where investment performance is key – investors can do well by doing good.

The name has two important elements. Wes—recognizes and honors John Wesley, the founder of Methodism and a strong advocate for social justice. Path—refers to the goal of providing clients with the best path to financial growth and the commitment to values-aligned investing.

Based on research and strategy a new logo and identity were created, all supported by a full range of communications: from a website to investor-facing communications.

Agency: Tenet Partners
Role: Creation, development, and implementation.