Amgen is the biggest biotechnology company in the world. They reached out to Tenet Partners to help them redirect the brand. As part of the creative team I worked on the new direction, which shifted Amgen’s position toward innovation and commitment to the discovery of breakthrough therapies that can change people’s lives. The revitalized visual personality expresses the essence of Amgen: its human mission, optimistic spirit and rigorous scientific discipline.

In addition to print materials, corporate brand website and digital guidelines, numerous ad templates were created for an automated ad builder. This tool allows communication specialists to quickly produce a corporate ad anywhere in the world.

Agency: Tenet Partners
Role: Development and implementation.